A New Framework for Disruptive Innovation Management 2012
This is a new framework for the management of disruptive innovation ideas or projects in the context where they have to compete for time and resources with incremental innovation
|A New Framework for the Management of Disruptive Innovation 2012 - Dr Jose A Briones.pdf||357.8 KB|
Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space and disruptive innovation projects, remains low. This low success rate can be attributed in part to the erroneous application of methods designed for incremental innovation to projects with high levels of uncertainty. Common approaches to the management of innovation projects, like Waterfall or Stage-Gate, follow a linear approach that does not provide the flexibility needed for disruptive innovation to be successful. The need for effective approaches to the management of innovation projects led to the development of the SpyroTek System. This method applies an iterative, agile approach to market and business development. Development projects are classified based on degree of uncertainty and managed along project tracks appropriate to the level of uncertainty. Finally, appropriate innovation tool sets are employed based on the best fit between information available and decision making needs.